01Building a brand system that can scale without losing character
A practical framework for creating flexible visual rules that keep a growing brand recognizable across products, campaigns, and teams.
QolerdeLabs.
I craft memorable brand systems, polished product experiences, and visually rich concepts for founders and teams who want their ideas to feel unmistakably their own.
SELECTED WORKS
Featured Projects
VIEW BEHANCE
Services
Branding
I create distinctive brand identities through strategy and visual design, helping businesses stand out, connect with audiences, and leave a lasting impression.
- // Brand Strategy
- // Visual Identity Design
- // Logo & Typography
- // Color Palette Creation
- // Brand Guidelines
Web Design
I design modern websites focused on user experience, scalability, and aesthetics. Each project is crafted to express the brand's identity and deliver lasting value.
- // UI/UX Design
- // Responsive Layouts
- // Interaction & Animation
- // Accessibility Optimization
- // Design Systems
No-Code Development
I build powerful websites using no-code platforms, ensuring fast deployment, easy management, and flexibility without compromising performance or security.
- // Framer Development
- // Webflow Development
- // CMS Setup & Integration
- // SEO & Performance Optimization
- // Post-Launch Support
The Process
Discover the Essence
that drives your brand
I begin by clarifying your goals, audience, and market fit. The insights set a clear direction and define what success means for you.
Build a Brand that
feels unmistakably yours
I turn ideas into distinctive visual systems and polished interfaces that feel clear, modern, and built for real users.
Deliver polished visuals
with lasting impact
I create visual systems, illustrations, and launch-ready assets that help brands communicate clearly and confidently.
ABOUT ME
I'm Kolade Atanda, a brand and product designer based in Lagos, creating thoughtful visual identities, product experiences, and illustration-led concepts for founders, startups, and modern brands.
- Selected Focus
Freelance Brand & Product Designer
2024 - Present
Identity systems for founders and startups
2023 - Present
UI/UX for Web3 and digital products
2022 - Present
Illustration and storytelling visuals
2021 - Present
TECH STACK
Figma
96%
Figma
96%
Figma
96%
Figma
96%
Framer
98%
Framer
98%
Framer
98%
Framer
98%
Webflow
92%
Webflow
92%
Webflow
92%
Webflow
92%
BRANDS AND PARTNERS
AWARDS
Since 2020, my work has been honored by leading design platforms around the world. Each award represents a project where creativity, precision, and impact came together.
157 industry awards.
Bold ideas. Flawless execution.
TRUSTED BY FOUNDERS
"Kolade gave our brand a real point of view. The identity feels elevated, confident, and immediately more memorable."
"Working with Kolade felt effortless. He understood the brief instantly and delivered a design system that felt polished and unmistakably ours."
"From concept to final visuals, Kolade brought clarity and confidence to every detail. The result felt premium, cohesive, and built to scale."
"He translated our idea into a design experience that feels premium, clear, and easy for people to trust."
// Projects Delivered
1 +
Brand systems, product flows,
and launch-ready concepts
// Clients Satisfaction
1 %
Built around clarity, craft,
and thoughtful collaboration
// Years of Experience
1 +
Designing identities and digital
products with lasting impact
Services shaped for modern brands
Identity
$1,200 /project
For founders building a sharper brand presence with a clear visual system and expressive direction.
BOOK A DISCOVERY CALL- What's included:
- // Logo & identity direction
- // Color and typography system
- // Brand applications
- // Social and launch assets
Product
$2,400 /project
For teams shaping a website, app, or product experience with thoughtful UX and modern visuals.
BOOK A DISCOVERY CALL- What's included:
- // UX mapping and flows
- // Interface design
- // Component system
- // Launch-ready assets
Launch
$4,500 /project
For ambitious launches that need a complete visual direction, product polish, and storytelling support.
BOOK A DISCOVERY CALL- What's included:
- // Brand and product direction
- // High-impact visuals
- // Marketing-ready assets
- // Creative collaboration
Identity
$12,000 /retainer
A steady creative partnership for growing brands that need ongoing visual support.
BOOK A DISCOVERY CALL- What's included:
- // Ongoing identity support
- // Campaign creative
- // Asset production
- // Priority collaboration
Product
$24,000 /retainer
Ongoing design support for teams evolving a product experience over time.
BOOK A DISCOVERY CALL- What's included:
- // Product iteration
- // Interface refinement
- // Design system upkeep
- // Collaborative support
Launch
$45,000 /retainer
A high-touch partnership for launches and campaigns that require deep creative support.
BOOK A DISCOVERY CALL- What's included:
- // Full creative direction
- // Campaign visuals
- // Product and brand coordination
- // Fast-turnaround support
Frequently
asked questions
01
What kinds of projects do you take on?
I work on brand identity systems, product interface design, launch visuals, illustration-led concepts, and creative direction for founders and modern teams.
02
Can you work with startups and founders?
Absolutely. I often collaborate with startups, founders, and small teams who need thoughtful visuals, clear positioning, and designs that feel polished from day one.
03
What does the process look like?
I begin with a discovery call, shape the direction, then move into moodboards, concepts, design development, and refinements until the work is ready to launch.
04
How do you handle timelines and budgets?
I provide a clear scope, timeline, and estimate upfront, then keep the process collaborative and transparent from kickoff through delivery.
05
Do you offer ongoing support after launch?
Yes. I can continue supporting your brand with ongoing design updates, campaign assets, and product refinements as your needs grow.
DESIGN NOTES
Ideas behind the work
Practical notes on brand identity, product design, visual systems, and the decisions that turn ambitious ideas into clear, memorable experiences.
VIEW ALL NOTES01
02How AI will impact life of average designer
Quite a reflection on the AI role in the design process and its impact on the market.
03The death of design expertise? How AI is reshaping creative industries forever
A personal reckoning with creativity, expertise, and what happens when machines democratize art
